What We Use Pureology For a custom approach to color-treated hair, Pureology offers breakthrough solutions to keep locks strong and vibrant, even after exposure to harsh chemicals. This line of products features ZeroSulfate ingredients for a gentle cleanse, AntiFadeComplex elements with antioxidants for a healthy glow, and a wide range of hair care solutions and stylers to handle any type of color-infused hair. Add definition to curls and waves, diminish frizz, volumize thinning strands, nourish and revitalize weak, lifeless hair…the benefits are aplenty. Not to mention, you can add shine to red, copper, and platinum locks, strengthen highlighted strands, and rejuvenate mature and aging hair. So regardless of the color treatments you’ve had in the past, these products are guaranteed to protect, maintain, and prolong the life of every strand for results you can see well into the future. And with 100% vegan products packaged in environmentally-friendly bottles made from recycled materials, this collection truly embodies the “pure” aspect of “Pureology.” Olaplex This collection is comprised of three, easy-to-use products aimed at restoring damaged strands for healthier, stronger-looking hair. The Bond Multiplier starts by locating and repairing broken disulfide bonds, while the Bond Perfector continues that process until hair is left with the best defenses against harsh chemical and thermal effects. The Hair Perfector is the final solution to rebuilding bonds and is designed to provide optimal protection against future damage to hair outside the salon. Brazilian Blowout Say hello to ultra-smooth and shiny hair without the need for complicated treatments or techniques. Brazilian Blowout products offer a safer, easy approach to straightening without the harmful effects brought on by heat. A protective protein layer reduces risk of damage while leaving hair calm and manageable, with results for up to 12 weeks. Plus, you’ll experience frizz-free tresses with a healthy foundation, thanks to Acai-infused ingredients. Meanwhile, the split end correction rebuilds weakened strands to fight against damage, while volumizing products utilize amino acids and proteins to leave you with that oh-so-desired definition. Guy Tang Mydentity Color Do you want to know the secret to some of the year’s hottest hair color trends? If so, take a look at #mydentity shades guaranteed to leave you with vibrant, beautiful hair that’s worthy of a selfie. With four color categories to choose from, you’re sure to find a shade that speaks to you: Permanent shades: Dusty Lavender, Silver Pearl, Amber Rose, and Rose Gold. Demi-Permanent shades: Silver Smoke, Dusty Lavender, and Rose Gold. Dual Booster shades: Aqua Blue, Ultra Violet, Pink Glow, and Turquoise. Direct Dye shades: Mint of Steel, Arctic Blue, Lavender Lust, Pink Diamond, and Charcoal. Whether you want to don the fashion-forward looks of your favorite celebrities or start a hair trend of your own, #mydentity lets you embrace your creativity with fun and vivid shades that help you stand out from the crowd. Biomega Before we tell you what Biomega does for your hair, let’s tell you everything it doesn’t. It doesn’t fill your hair with sulfates, gluten, or sodium chloride, but it does pamper your tresses with omega-rich oils, moisture and shine, and renewed vigor and elasticity. Whether your hair has been treated with color or it often feels dull and flat, Biomega offers a rich line of shampoos, conditioners, styling solutions, hairspray, and shine-infused products for that desirable hair that everyone will envy. OUIDAD Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier. We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls. WELLA HAIR COLOR For over 140 years, Wella has been delivering professional hair dye innovations that enable hairdressers’ creativity. Illuminate and create sheer colors that’s luminous in every kind of light with Illumina Permanent Color products. Get the most natural looking color results with Illumina Color, or a metalic sheen with Opal Essence, and bring a premium color service to your salon. ANTIDOT PRO Contact Dermatitis is a red itchy rash caused by direct contact with a substance or an allergic reaction to it. The rash isn’t contagious and usually non-life-threatening, but it can be very uncomfortable. Many substances or allergens in the beauty industry can cause such reactions, including soaps, cosmetics, fragrances, alkalines, acids, PPD or dyes, developers, preservatives and list goes on. CD is a common condition, with an estimated 5.7 million physician visits per year. All age groups are affected, with a slight female preponderance. CD accounts for approximately 85 to 95% of all occupational skin disease in industrialized countries. A fundamental characteristic of CD is the relationship to environ-mental exposure, which can be determined by the site and shape of the skin lesion as well as thorough history. MALIBU C As pioneers of wellness solutions in the beauty industry since 1985, Malibu C’s mission statement is tried and true: to solve problems for every human being using nature-inspired, patented technologies. Malibu C is a professional haircare brand based in science, not marketing hype. Our collection centers around a selection of customized Wellness Hair Care Remedies which are 100% vegan and cruelty-free, made in the United States, and formulated without gluten, parabens, sulfates, preservatives or fragrances. These patented Wellness Remedies feature Malibu C’s nature-inspired formula which includes the purest, most potent form of crystallized ascorbic acid (vitamin C) which is freshly activated by the user for optimum results and benefits MY HERO TREATMENT #MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out. Powered by X-Tech, a combination of 10 Keratin and Amino Acids, that easily absorbs into the hair to rebuild the hair’s inner matrix, while smoothing and sealing the cuticle. The hair is replenished with lost amino acids, which are essential for strong, healthy hair, and rejuvenated to a fuller, healthier looking state. The system is ideal for color-treated or virgin, stressed hair that needs extra care, strength and deep nourishment. LEAF AND FLOWER CBD LEAF & FLOWER™ CBD Corrective Complex is developed for stylists, by stylists, and offers tangible results with a therapeutic and innovative line centered around the natural benefits of CBD. The exclusive LEAF & FLOWER™ elicits an entourage effect by combining key cannabinoids under high pressure and extremely low temperatures to preserve efficacy and deliver instant results for all hair types – making hair stronger and more predictable with continued use. BRAZILIAN BLOWOUT SPLIT END TREATMENT Split End Correction is a dual service innovation that can be used to instantly seal splits/tears. It can also be used as a cutting lotion to preserve the shape of precision cuts for up to 4 weeks. BRAZILIAN BLOWOUT REWIND Instantly prevent and correct the signs of aging hair for up to 10 washes. Brazilian Blowout REWIND takes years off maturing hair utilizing clinically proven actives combined with isolated plant proteins to effectively rebuild each strand from the inside out, restoring the look, feel, and manageability of glossy, resilient, noticeably more youthful hair. BABE HAIR EXTENSIONS Babe is the Salon Professional’s Choice for ethically-sourced, hand-crafted hair extensions solutions! Made with 100% human remy hair, hairdressers trust Babe to deliver premium quality to every client that sits in their chair. But our support extends beyond quality hair extensions. You don’t just create beautiful looks. You provide hair solutions, and our wide variety of hair extension methods is just the start! To be the best hair solutions professional possible, we’ll help you find which application type is right for you and your clients. Babe’s ethically-sourced 100% human remy hair is chosen by salons and stylists all over the country – not only for its radiant, smooth texture, but also for the creative opportunities it provides. HAIR TALK USA Endless extension possibilities! As the global innovators of the tape-in hair extension, HairTalk® Extensions proudly delivers groundbreaking technology that challenges stylists to rethink their service categories. HairTalk continues to be the leading professional hair extension brand in over 40 countries. Our promise to stylists is to continue providing the highest quality product innovation, tools designed for creative freedom, and full support behind the chair. MY HERO TREATMENT #MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out. Powered by X-Tech, a combination of 10 Keratin and Amino Acids, that easily absorbs into the hair to rebuild the hair’s inner matrix, while smoothing and sealing the cuticle. The hair is replenished with lost amino acids, which are essential for strong, healthy hair, and rejuvenated to a fuller, healthier looking state. The system is ideal for color-treated or virgin, stressed hair that needs extra care, strength and deep nourishment. LEAF AND FLOWER CBD LEAF & FLOWER™ CBD Corrective Complex is developed for stylists, by stylists, and offers tangible results with a therapeutic and innovative line centered around the natural benefits of CBD. The exclusive LEAF & FLOWER™ elicits an entourage effect by combining key cannabinoids under high pressure and extremely low temperatures to preserve efficacy and deliver instant results for all hair types – making hair stronger and more predictable with continued use. BRAZILIAN BLOWOUT SPLIT END TREATMENT Split End Correction is a dual service innovation that can be used to instantly seal splits/tears. It can also be used as a cutting lotion to preserve the shape of precision cuts for up to 4 weeks. B3 DEMI B3 Brazilian Bond Builder is a breakthrough professional tool, clinically shown to penetrate the cortex of the hair, and proven to reattach the bonds that are broken during all color services. Utilizing an anhydrous delivery system and specifically engineered co-polymer, it dramatically reduces damage while improving color retention with no change to developer and no added processing time. Damage results from a combination of many factors; not just from chemical services, daily styling, or environmental stress. When hair is colored or lightened, the bonds that make up the cellular membrane complex are broken so that color can either be deposited (or in the case of lightening, removed). As the cellular membrane complex comes back together, many of these crucial bonds no longer fuse, leading to the rapid deterioration of the cuticle and cortex cells responsible for supporting the inner structure of the hair. B3 Brazilian Bond Builder works at the cellular level, targeting and repairing the broken and compromised bonds that cause hair to break over time without hindering or altering the coloring process. Mixing B3 into all color formulations effectively helps to restore the integrity of the hair. The result is a dramatic reduction in breakage during color services for hair that is noticeably healthier and more resilient, and color that is more vibrant and longer-lasting immediately following and between appointments. K18 When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of polypeptide chains (keratin chains) in a single strand of hair. When these are damaged, the hair’s core structure responsible for elasticity and strength becomes compromised. As a result, it loses its resiliency and shine – or the look and feel of healthy hair. After spending a decade in the lab, scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair, searching for a breakthrough – we discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state. This is our K18Peptide™. Traveling deeper into the inner layers of hair than traditional repair products, our revolutionary peptide is just the right size and makeup to fit in and reconnect those broken polypeptide chains (keratin chains). And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed. Our peptide employs biomimetics to get the job done. To put it simply: Biomimetics is the practice of learning from and mimicking nature. Mimicking the natural structure of keratin building blocks (amino acid sequences), our K18 bioactive peptide is recognized as natural by the hair. It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.